Clearer branding in an AI world
We find the truth, make it beautiful and crop the rest.
We are Crop, a strategic brand agency.
Brands are hard to build and easy to lose.
In an AI world, both are truer than ever.
So we do three things.
Define
Find the truth, make it beautiful, crop the rest.
A brand platform, story and identity that is true, motivating and distinct. The foundation everything else stands on.
Deliver
Everything the story needs to be told.
Website, tone of voice, messaging, templates, workshops, training. Built so your team can tell it without us in the room.
Defend
Keep the promise, every time.
Our time and our tools, so the brand you build survives the day-to-day reality of running a business.
Brands we have cropped
1/4
“Carl is one of the few people I can imagine working with to turn the idea of lastminute.com’s brand that lived in my and Brent’s head and make it a reality.”Martha Lane FoxCo-founder, lastminute.com