We find the truth, make it beautiful and crop the rest.

Selected Crop work

We are Crop, a strategic brand agency.

In a noisy AI world, brand matters more.

Generated content. Generated products.

More noise to confuse more customers.

Brand is the last moat.

It’s how you change what people feel.

Crop. Cut back to cut through.

Brands we have cropped

Guinness
The Guardian
lastminute.com
OpenTable
Uber
Trainline
Hiscox
Alto
AtoA
Sifted
Ravelin
VisibleThread
Cordic
HubBox
Swoop
HICX
Modulr
OneStock
tide
Specsavers
Sage
NHS
HSBC UK
Standard Chartered
1/4
“Carl is one of the few people I can imagine working with to turn the idea of lastminute.com’s brand that lived in my and Brent’s head and make it a reality.”
Martha Lane FoxCo-founder, lastminute.com