Introducing Crop X

Add branding Bill bigger

Crop X is your agency's new branding arm. Now you can bill for the brand work you used to turn away.

Full-stack brand strategy and design on your services list, without adding a single person
White label or side by side. Your call, project by project
Nothing to sign, nothing to pay until there is a project

Win bigger projects

More services, more margin, bigger clients, longer relationships.

Offer more

Positioning, story, identity, website, guidelines. One more thing your clients never have to go elsewhere for.

Bill bigger

Margin on work you would otherwise have turned away or passed on for free. Transparent, agreed up front.

Win bigger

Brand conversations happen at founder and board level, before the media plan or the build spec. Pitch for the whole thing.

Keep the client

The agency that fixed the brand is harder to drop than the one that runs the ads. Deeper relationship, longer retainer.

Super easy

Four steps. Nothing to sign.

A client of yours needs brand work. You mention us, or just forward the brief.
We scope it with you in one call. You decide whether we are named or invisible.
We do the work: strategy, identity, the lot. You stay the lead on the account.
You bill the client with your margin on top, or we bill them and pay you a referral fee.

Non-exclusive in both directions. No retainer, no minimum, no partnership fee. If a project comes, we do it well. If one never does, it has cost you nothing.

Get plug-in branding capabilities

We work your way

White label, named partner or straight referral. Pick one per project.

White label

You sell it, you own the client, we deliver under your banner on your paper. You add a margin to our fee. Nobody needs to know we exist.

Named partner

You introduce us as your branding partner and we work side by side, as Crop x you. Your client gets two senior teams, you get the credit and a share of the fee.

Straight referral

You pass the lead and step back. If we win it, you get a referral fee on the first project, paid when we are paid. The same deal we offer anyone who sends us work.

Proper experience, proper capability

Two senior partners and a network of specialists. Not a studio of juniors.

Two senior partners, one on strategy, one on design, plus a network of specialists. We define the brand, deliver it, and defend it. Full detail on the process page.

Brand platform and positioning
Brand story and messaging
Visual identity and brand book
Website, tone of voice, templates
Workshops and team training
Brand management tools for an AI world

Who it suits

Any agency whose clients ask about brand.

Performance and paid media agencies
Product and app studios
PR and communications agencies
Web and development shops
Fractional CMOs and marketing consultants
Anyone else who keeps being asked "can you do the brand too?"

Crop x your agency. Start with one conversation.

Tell us what your agency does and the kind of clients you have. We will send you the Crop X pack, one page you can drop straight into your own proposals.

Pick a time to talk

Or email hello@wearecrop.co.uk