Crop

A cropped perspective

Daily flower delivery from your 24hr garage?

06/10/2026

Daily flower delivery from your 24hr garage?

Brand building isn't just efficient asset production, it's relationship building.
Have your say - is AI building your brand or breaking it?

28/09/2026

Results now in - is AI making or breaking your brand?

Are brands being fragmented in the AI rush for speed?
Cream of the Crop, part two.

22/09/2026

Cream of the Crop: Dan McGrath.

Sound is usually the last thing anyone thinks about, and the first thing an audience actually feels.
Meet the Cream of the Crop - Lizzie Lomax

10/09/2026

Meet the Cream of the Crop: Lizzie Lomax

First in a series introducing the Crop bench. Lizzie Lomax, illustrator - on paper, texture, and work that could only have come from a person.
Death by a thousand prompts

08/09/2026

Death by a thousand prompts

managing brand consistency in an AI world
Have nothing in your brand that isn't true or beautiful

13/08/2026

Have nothing in your brand that isn’t true or beautiful

Carl on William Morris’s golden rule, rewritten for brands - a brand is a promise that is consistently kept, and everything else is noise.
The State of Play

08/08/2026

The State of Play

Dave on why the best ideas arrive when you stop chasing them - and knowing when to push, when to wander, and what to crop.
In an AI world, brand is the last moat

07/08/2026

In an AI world, brand is the last moat

Anyone can generate a competitor now. No-one can generate how people think and feel about you. Carl on the one defence AI can’t clone.
A chocolate labrador standing in a sun-dried West Country field

04/08/2026

Focusing on what matters

Carl on leaving inner London for the West Country in 2022 - and how space, family and less noise led to his best ever work.
Dave with his family on a woodland walk

23/07/2026

Designing a Different Life

Dave on 20+ years in design, the move from agency life to freelance in the South West, and how that path led to Crop.