(update) results now in
NEW: See the results here
AI appears to be a gift to marketing teams - more content, faster and for less.
What’s not to like?
But reputations are hard to build and easy to damage. When anyone in the team can knock out a week’s worth of posts in five minutes, who’s checking they still sound and feel like your brand?
AI can be a boon for productivity, but also a bull in the china shop of your reputation.
Often both at once.
So what guardrails should be in place? And how are others in the industry handling this?
That’s what the Crop survey asks. It’s anonymous, and as you go you’ll see how your answers compare with everyone else’s.
—> Have your say here (takes 120 secs)
At the end you get a read on your own status and we’ll share the full results freely. Thank you.